Chennai Super Kings is one on the most successful IPL teams with four titles in their bag. As per a research report by Media consulting firm Ormax Media under the title ‘We, The Sports Fans of India’, CSK has the biggest fan base in the country. The report is the result of consumer research conducted over the half-year time span from July to December 2021. The research is based on a sample size of 12,000 individuals across metropolitan and rural India.
“It is the most popular IPL team in India, with 40.9 MILION fans. Its loyal fan base of 22.5 Million people is almost the same as the entire fan base of the sport of Football in India,” says the report.
The report pegs India’s sports fan base at 136.3 Million, or 13.63 Crore, people. A fan has been defined as someone who watched live sports on TV or OTT in the last month for at least 30 minutes as an active viewer.
The love for MS Dhoni in the country is irresistible and it has played a big part in CSK gaining a lot of fans. In the section on viewing behaviour, the report looks at the TV vs digital consumption of sports. While 44 percent of Indian sports fans watch live sports only on TV, a sizeable 36 percent are using both traditional and digital media to watch live sports, while the remaining 20 percent are watching exclusively on digital.
