A Bengaluru woman’s criticism of Swiggy for not employing Kannada-speaking delivery agents has ignited a social media storm, reopening the insider-outsider debate in Karnataka. Her post on X (formerly Twitter) expressed frustration over a Swiggy delivery person’s lack of proficiency in Kannada or English, accusing the platform of imposing Hindi and questioning the necessity of learning another state’s language.
The post, viewed over 2.35 lakh times, has sparked widespread discussions, with some advocating for job preferences for Kannadigas, while others defended India’s linguistic diversity. A user highlighted the economic risks, noting that 53 companies, including 14 multinationals, have been approached by other cities to relocate due to rising language tensions in Karnataka.
The debate has divided opinions, with some supporting the call for Kannada proficiency, while others argue that language should not matter as long as delivery services are efficient.
